# adeo

> adeo is a woman-owned creative and communications agency in Baltimore, MD, specializing in brand strategy, digital design, and campaigns for higher education, cultural institutions, regulated markets, and political campaigns. Founded in 2008.

## About

adeo partners with organizations in emerging and disrupted sectors to develop brand, digital, and communications strategies. The agency is led by Jamie Fontaine (Founder & President, Brand), Tracey Halvorsen (CEO & President, Digital), and Sophia Silbergeld (President, Political).

adeo is located at 711 W 40th St. Ste. 330, Baltimore, MD 21211. Contact: info@helloadeo.com | 410.366.3940

## Services

- [Brand Strategy](https://www.helloadeo.com/work): Positioning, visual identity, naming, packaging, voice strategy
- [Go to Market](https://www.helloadeo.com/work): Market intelligence, content strategy, copywriting, media planning, brand authority
- [Digital](https://www.helloadeo.com/work): Research, design, user experience, development, CMS implementation
- [Fundraising](https://www.helloadeo.com/work): Candidate fundraising, electoral strategy, events, consulting, messaging

## Case Studies

- [Skidmore College Website Redesign](https://www.helloadeo.com/work/skidmore-college-website-redesign): Strategic website redesign for Skidmore College, built around the "Creative Thought Matters" motto. Rebuilt homepage, navigation, and design system optimized for AI discoverability and prospective student engagement.
- [CI Renewables](https://www.helloadeo.com/work/cirenew): Strategic rebrand for a renewable energy company
- [Phase 3](https://www.helloadeo.com/work/phase3): Cannabis brand development
- [Making History in Maryland](https://www.helloadeo.com/work/marylandhistory): Governor Wes Moore campaign branding and communications
- [Freedom in Reproduction](https://www.helloadeo.com/work/firm): Maryland ballot campaign for reproductive rights
- [UpSurge Baltimore](https://www.helloadeo.com/work/upsurge): Brand development for Baltimore innovation initiative
- [SunMed](https://www.helloadeo.com/work/sunmed): Cannabis brand strategy
- [BudFrienders](https://www.helloadeo.com/work/bfd): Cannabis brand development
- [Mackey Strategies](https://www.helloadeo.com/work/mackey): Political strategy brand
- [Sunnies Socials](https://www.helloadeo.com/work/sunniessocials): Social media brand

## Insights

- [When AI Search Meets Human Intent](https://www.helloadeo.com/insights/when-ai-search-meets-human-intent): How AI is reshaping search behavior and what brands should do about it
- [How to Optimize Your Website for AI Search](https://www.helloadeo.com/insights/how-to-optimize-your-website-for-ai-search): Practical guide to AI search optimization for websites
- [The Blanding Problem](https://www.helloadeo.com/insights/the-blanding-problem-what-250-university-websites-taught-me-about-saying-nothing): Analysis of 250 university websites and the epidemic of generic positioning
- [Why Your Enrollment Funnel Is Leaking](https://www.helloadeo.com/insights/8-lessons-for-enrollment-strategy): Eight lessons for higher education enrollment strategy
- [Emotion, Trust, and the Gen Z Effect](https://www.helloadeo.com/insights/emotion-trust-and-the-gen-z-effect): Understanding Gen Z decision-making in brand engagement
- [Inside the Gen Alpha Mind](https://www.helloadeo.com/insights/inside-the-gen-alpha-mind): Research on Gen Alpha attitudes and behaviors for brand strategy
- [What Gen Z Really Wants from College](https://www.helloadeo.com/insights/gen-z-wants-higher-ed): Research on Gen Z expectations from higher education
- [Higher Ed's Identity Crisis](https://www.helloadeo.com/insights/blanding-in-vs-standing-out): Why higher education institutions struggle with differentiation
- [Omni-Digital Brand Strategy](https://www.helloadeo.com/insights/omni-digital-brand-strategy): Framework for brand strategy across digital channels
- [Strategic Discovery Questions](https://www.helloadeo.com/insights/strategic-discovery-brand-development): Discovery questions that shape better creative and brand work

## Escape Velocity Podcast

Escape Velocity is adeo's podcast hosted by Tracey Halvorsen, exploring leadership, creativity, brand strategy, and the future of marketing.

## Optional

- [Cannabis Beverage Marketing](https://www.helloadeo.com/insights/the-role-of-social-proof-and-education-in-cannabis-beverage-marketing): Social proof and education in cannabis beverage marketing
- [The Lurker Economy](https://www.helloadeo.com/insights/the-lurker-economy): Understanding passive audiences in digital marketing
- [Your Brand Should Be a Story](https://www.helloadeo.com/insights/your-brand-should-be-a-story): Narrative-driven brand strategy
- [The Power of Origin Stories](https://www.helloadeo.com/insights/origin-stories): Using founding narratives in brand development
- [AI Won't Replace Creativity, But It Will Reshape It](https://www.helloadeo.com/insights/artificial-intelligence-and-creativity): Perspective on AI's role in creative work
- [400 Billion Emails a Day](https://www.helloadeo.com/insights/400-billion-emails-a-day): Why most marketing emails fail and how to fix it
- [The Viewbook is Dead](https://www.helloadeo.com/insights/the-viewbook-is-dead-long-live-the-viewbook): Rethinking the traditional higher ed viewbook
- [Building a Synesthesia Engine with AI](https://www.helloadeo.com/insights/divergent-generations): Experimental AI and creative exploration
- [Dogfish Head vs. Natty Boh](https://www.helloadeo.com/insights/how-mature-is-your-brand): Brand maturity framework
- [Why Rigid Processes Kill Creative Work](https://www.helloadeo.com/insights/paradox-of-process): The tension between process and creativity
- [Rethink What's Possible](https://www.helloadeo.com/insights/rethink-what-is-possible): adeo's philosophy on transformational thinking
- [Stop Marketing. Start Communicating.](https://www.helloadeo.com/insights/stop-marketing-start-communicating): Why communication strategy beats marketing tactics
- [When Brands Remember How to Feel, They Grow Again](https://www.helloadeo.com/insights/when-brands-remember-how-to-feel-they-grow): Emotional branding and growth
- [Rediscover Your Creative Brain](https://www.helloadeo.com/insights/rediscover-your-creative-brain): Unlocking creative thinking
- [Sense of Place](https://www.helloadeo.com/insights/conveying-a-sense-of-place): Using place and environment in brand storytelling
- [The Case for In-Person Creative Collaboration](https://www.helloadeo.com/insights/the-importance-of-in-person-collaboration): Why creative work benefits from in-person collaboration