In It for the Long Run

Jayne brings a user experience lens to brand strategy. She believes a brand isn’t simply what an organization says about itself; it takes shape through every interaction people have with it. As adeo’s Senior Brand Strategist, she is especially interested in the space between business ambition and lived experience: what people need, what they expect, and what an organization needs to do to earn their attention and confidence.

Her path to strategy began with making things. Jayne studied art as an undergraduate, with a focus on metalwork, before earning a graduate degree in visual and media arts. That foundation in creative practice led her into digital strategy, user experience, business leadership, and program delivery — fields that continue to inform how she approaches brands from both the inside and the outside.

Over more than a decade with teams that evolved through Fresh Tilled Soil, ADK Group, projekt202, Stellar Elements, and Amdocs Studios, she helped grow a small design practice into a much larger strategy and technology organization, partnering with clients across healthcare, technology, financial services, consumer products, education, and the public sector.

Experiencing that evolution firsthand shaped Jayne’s interest in how organizations grow while staying connected to what makes them distinctive. Each new chapter brought together different cultures, capabilities, technologies, and ways of working — and reinforced her belief that the strongest organizations connect what they aspire to be with how people actually experience them. That idea continues to shape how she thinks about brands, businesses, and the systems behind them.

Her career began at WEEI sports radio, and she remains fascinated by the business and culture of athletics — particularly the forces reshaping college sports and what they mean for recruitment, opportunity, and institutional identity.

She also knows something about endurance. A former NCAA track and cross-country runner, Jayne went on to race road and trail ultramarathons, winning the women’s 50K at the 2016 TARC Spring Classic. Running has remained a constant throughout her life — and a way of making sense of change, challenge, and what comes next. She explores that connection in her essay, A Series of Doors.

Today, Jayne is still a runner, still a maker at heart, and a mom of three — all of which keep her curious about how people navigate the worlds, systems, and experiences designed around them.