CI Renewables
Brand
Marketing
Digital
CI Renewables is creating a sustainable market for commercial and industrial-scale renewable energy with the goal of bringing their customers financial savings.
adeo developed an innovative new brand and messaging platform, positioning the company for success while helping them navigate complex legislative landscapes and the ever-shifting emerging market of renewable energy.
The Challenge
CI Renewables finances and develops large-scale solar energy projects for municipalities, schools, and institutions.
But their existing brand was failing to reflect their expertise, national reach, or differentiators.
Overly technical messaging, a dated visual identity, and a confusing website made it hard for potential partners to understand what set CI apart, or why they should choose them over a competitor.
The solutions
We partnered with CI's leadership and DEEO to build a brand that reflects the clarity and confidence of their work.
A new messaging framework positioned them as expert problem-solvers offering tailored financial and technical solutions.
We modernized their visual identity and overhauled the website to simplify their story, clarify services, and highlight past success.
The impact
With a sharper story and elevated digital presence, CI Renewables is now better positioned to win work and build credibility with the institutions they serve.
The new brand reflects the scale and sophistication of their offering, allowing them to compete more effectively, communicate more clearly, and grow with intention in a rapidly expanding renewable energy market.
