Freedom in Reproduction
Fundraising
Strategic Campaign
Digital
Freedom in Reproduction—Maryland needed a strategic campaign, fundraising expertise, and a digital mechanism for driving awareness, engagement and giving.
In November 2024, Question1 passed successfully with 76% of the vote - the largest margin of any statewide abortion-rights ballot in 2024 across the country.
The Challenge
In the wake of the Supreme Court's decision to overturn Roe v. Wade, reproductive rights faced unprecedented threats nationwide. In response, Freedom in Reproduction - Maryland (FIRM) spearheaded a critical statewide ballot initiative in Maryland: Question 1. A YES vote on this initiative in the November election would amend Maryland’s constitution to guarantee reproductive freedom, including abortion access and birth control.
The Solutions
Developing a strategic fundraising campaign to build financial support for the initiative's objectives.
Designing a microsite that could mobilize Maryland voters, encouraging them to stay informed, volunteer, donate, and spread the word.
Ensuring the site was easy to navigate and capable of supporting large-scale advocacy and fundraising efforts leading up to the vote.
The Impact
When the website launched, Freedom in Reproduction - Maryland gained significant traction, with the platform raising over $65,000 in donations and helping to mobilize a passionate community of supporters.
In November 2024, Question1 passed successfully with 76% of the vote - the largest margin of any statewide abortion-rights ballot in 2024 across the country.
The mobile site mobilized Maryland voters, encouraging them to stay informed, volunteer, donate and spread the word.
Ballot initiatives can often create confusion. It was critical to present the information clearly and simply, empowering voters to cast the vote they intended to make.