SunMed Growers
Brand
Marketing
Digital
SunMed Growers, the largest vertically integrated cannabis manufacturer in Maryland, needed an agency partner to ensure they were well-positioned during each critical milestone in the one of the fastest-growing sectors in the United States.
With our deep expertise in brand and digital, emerging markets, legislative and regulatory restrictions, and market positioning—adeo has empowered SunMed to grow and expand as a market leader with incredible strategy, speed and execution.
The Challenge
The emerging market of cannabis offers opportunity, risk and a complex landscape of shifting regulatory and legal guidelines to navigate. SunMed needed an expert in these logistics to help guide their brand, their go-to-market strategies for all their secondary brands, and to ensure they leveraged all marketing options available to them including digital, point-of-purchase, media, events, community engagement and brand partners.
The Solutions
adeo developed comprehensive annual marketing plans in partnership with SunMed's leadership and CMO, targeting strategic growth and revenue goals along with alignment around company values and vision.
We ensured the brand and partnerships evolved with every aspect considered in a fluid and fast-growing market. We leveraged digital and SEO to gain territory and grow brand awareness, tapped into new technologies like augmented reality (to develop engaging in-person branded experiences), and designed and developed brand and marketing campaigns that resonated with consumers and partners alike.
The Impact
SunMed's growth, market share and product lines continue to expand significantly, as well as their dedication to developing the highest quality / best priced products available within the Maryland marketplace.
Brand loyalty and awareness has allowed the company to introduce new products and partner brands with great success, as it keeps it eye on future growth, areas of innovation and geographic expansion.
